<\/p>\n
Mesenaatti campaigns are almost all reward-based:<\/strong> you’re not asking for donations, but offering something concrete in return. Rewards are the reason someone funds your project specifically. A well-designed reward selection makes a campaign credible, attractive, and legally compliant.<\/p>\n This guide explains what rewards are, what the law says about them, how to price and package them, and how to deliver them to funders after the campaign ends.<\/p>\n A reward is genuine content or a product that the funder receives in exchange for their support. It can be a physical item, a service, an experience, or digital material. The reward must be real and its value must be justifiable.<\/p>\n A reward-based campaign is not a fundraiser. You don’t need a fundraising permit, but this requires that the rewards are genuine. Mesenaatti reviews every campaign and will help you formulate rewards so they meet the requirements of Finnish law.<\/p>\n A good reward arises naturally from your project. Don’t invent rewards in isolation \u2014 think about what is valuable to a funder in your project.<\/p>\n Avoid over-promising. If you promise a handmade item to 50 funders, think about whether you’ll have time to make them all. Delivering rewards is your responsibility, not Mesenaatti’s.<\/p>\n First think about who your funders are. Different people fund for different reasons and at different amounts, so a campaign needs a variety of rewards.<\/p>\n A functional selection contains 4\u20138 rewards<\/strong>. Too many options fatigues the funder; too few limits your reach.<\/p>\n Build rewards in tiers so that each price point offers a clear added value over the previous one.<\/p>\n These tiers are guidelines. Price according to your project and your audience.<\/p>\n A reward can be anything concrete. Below are the most common types on Mesenaatti.<\/p>\n Physical goods<\/strong> \u2014 Book, record, t-shirt, poster, card, plant, food product, handicraft. Works in almost any project.<\/p>\n Digital material<\/strong> \u2014 Download code for music, e-book, PDF guide, video course, wallpaper. Cheap to deliver and suitable for international funders.<\/p>\n Access and invitations<\/strong> \u2014 Concert ticket, preview screening invitation, workshop spot, trial access to a service. Ties the funder to the project.<\/p>\n Experience<\/strong> \u2014 Studio visit, artist meet-and-greet, dinner, guided tour, workshop participation. Works well at higher price points.<\/p>\n Personalisation<\/strong> \u2014 Name in the credits, signed copy, custom character in a game, dedication. Makes the reward unique.<\/p>\n Corporate reward<\/strong> \u2014 Logo on the campaign page, mention in print materials, sponsorship package, employee event, client gifts. Enables larger sums from a single funder.<\/p>\n Companies fund with a different logic than individuals. They need a rationale and a return that serves their business.<\/p>\n Price corporate rewards significantly higher than individual ones. A typical range is \u20ac500\u20135,000, and more for larger campaigns. In the reward description, state concretely what the company receives and when.<\/p>\n Rewards are delivered only after the campaign has succeeded. Keep delivery in mind from the planning stage.<\/p>\n Keep funders updated after the campaign. Updates on delivery schedules build trust and reduce enquiries.<\/p>\n Campaign revenue is taxable income \u2014 for individuals, associations, and companies alike. Don’t try to handle taxation alone; the Finnish Tax Administration is happy to advise.<\/p>\n Mesenaatti does not give tax advice, but will point you to the right authority if needed.<\/p>\n Once you have the basics down, these will help you get more out of your campaign.<\/p>\n Stretch rewards and limited editions.<\/strong> Make one reward clearly limited (e.g. “only 20 available”). Scarcity encourages funders to act faster and raises the average order value.<\/p>\n Bundle logic.<\/strong> A higher tier includes the lower-tier reward plus something extra. The funder can see they get more by choosing the bigger package.<\/p>\n Early bird.<\/strong> Offer a limited batch of a regular reward at a slightly lower price in the campaign’s first days. You generate momentum immediately \u2014 and the start matters a lot.<\/p>\n Collaboration rewards.<\/strong> If you have a partner (a publisher, a bar, another artist), build a reward together. You bring a new audience into your campaign’s orbit.<\/p>\n Annual rewards.<\/strong> A club card, annual membership, series of events. Ties the funder in for longer and works especially well for community-based projects.<\/p>\n Avoid the most common mistakes:<\/strong><\/p>\n Go through this list before submitting your campaign for Mesenaatti’s review.<\/p>\n Once your reward selection is ready, submit your campaign for Mesenaatti’s review. We check all campaigns and help formulate rewards to meet legal requirements where needed. If anything is unclear, get in touch \u2014 preferably before publishing rather than after.<\/p>","protected":false},"excerpt":{"rendered":" Mesenaatti campaigns are almost all reward-based: you’re not asking for donations, but offering something concrete in return. Rewards are the reason someone funds your project specifically. A well-designed reward selection makes a campaign credible, attractive, and legally compliant. This guide explains what rewards are, what the law says about them, how to price and package […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Vastikkeiden suunnittelu joukkorahoituksessa","_seopress_titles_desc":"Vastikkeet ovat se syy, miksi joku rahoittaa juuri sinun projektiasi. Hyvin suunniteltu vastikevalikoima tekee kampanjasta uskottavan, houkuttelevan ja lainmukaisen.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-22232","page","type-page","status-publish","hentry"],"acf":{"symfony_template":"default"},"mesenaatti_content":{"title":{"raw":"[:fi]Vastikkeiden suunnittelu joukkorahoituksessa[:en]Designing Rewards in Crowdfunding[:]","en":"Designing Rewards in Crowdfunding","fi":"Vastikkeiden suunnittelu joukkorahoituksessa"},"content":{"raw":" [:fi]<\/p>\n Mesenaatissa l\u00e4hes kaikki kampanjat ovat vastikepohjaisia: et pyyd\u00e4 lahjoituksia, vaan tarjoat vastineeksi jotain konkreettista. Vastikkeet ovat se syy, miksi joku rahoittaa juuri sinun projektiasi. Hyvin suunniteltu vastikevalikoima tekee kampanjasta uskottavan, houkuttelevan ja lainmukaisen.<\/p>\n T\u00e4m\u00e4 ohje kertoo mit\u00e4 vastikkeet ovat, mit\u00e4 lains\u00e4\u00e4d\u00e4nt\u00f6 niist\u00e4 sanoo, miten ne hinnoitellaan ja paketoidaan ja miten ne toimitetaan rahoittajille kampanjan p\u00e4\u00e4tytty\u00e4.<\/p>\n Vastike on aito sis\u00e4lt\u00f6 tai tuote, jonka rahoittaja saa tukensa vastineeksi. Se voi olla tavaraa, palvelua, kokemus tai digitaalinen aineisto. Vastikkeen pit\u00e4\u00e4 olla todellinen ja sen arvon perusteltavissa.<\/p>\n
\nWhat a Reward Is \u2014 and What It Isn’t<\/h3>\n
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\nWhat Makes a Good Reward<\/h3>\n
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\nBuilding Your Reward Selection<\/h3>\n
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\nPricing Tiers<\/h3>\n
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\n \nPrice range<\/th>\n What it typically includes<\/th>\n<\/tr>\n<\/thead>\n \n \u20ac10\u201325<\/td>\n Light entry: digital reward, card, thank-you<\/td>\n<\/tr>\n \n \u20ac25\u201360<\/td>\n Basic package: product, ticket, or book<\/td>\n<\/tr>\n \n \u20ac60\u2013150<\/td>\n Extended package: the above plus something extra<\/td>\n<\/tr>\n \n \u20ac150\u2013500<\/td>\n Special edition: limited run, signed or personalised<\/td>\n<\/tr>\n \n \u20ac500+<\/td>\n Experience or corporate reward: meeting, workshop, visibility<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\nReward Types and Examples<\/h3>\n
\nCorporate Rewards<\/h3>\n
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\nDelivery and Practicalities<\/h3>\n
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\nTax and Other Obligations<\/h3>\n
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\nAdvanced Tips<\/h3>\n
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\nPre-Launch Checklist<\/h3>\n
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\nWhat’s Next<\/h3>\n
Mik\u00e4 on vastike \u2013 ja mit\u00e4 se ei ole<\/h2>\n